DIGITAL MARKETING AND COMMUNICATION | Master Fr

Opportunities

  • Product manager
  • Account Manager
  • Business Development Director
  • Marketing director
  • Brand Manager
  • Research officer
  • Public relations manager
  • Communications Director
  • Continuation of doctoral studies

Programme de la formation

SEMESTER 1 : COMMON CORE

  • Innovation management
  • Specialized Marketing
  • Audit of procedures and Dashboards
  • International finance
  • Information systems data analysis
  • Communication techniques: English and French
  • Soft-skills

SEMESTER 2

  • Sales, Purchase and Negotiation Marketing
  • Digital transformation
  • E-commerce
  • Digital Marketing
  • Team management and management Diversity
  • Communication Techniques and Soft-skills: French – English
  • Final project

SEMESTER 3

  • Communication and Advertising Creation
  • Direct marketing and service marketing
  • Information system and ERP
  • CRM: Customer Relationship Management
  • Information and Communication Technologies: Design and Computer Graphics, and Editorial Management of websites
  • Personal development
  • Dissertation Methodology in English

SEMESTER 4

    • Project Graduation
    • Seminars